Virginia Beach Convention and Visitors Bureau
The Virginia Beach Convention and Visitors Bureau (CVB) plays a central role in promoting tourism and managing visitor experiences within the city of Virginia Beach. Established to enhance the economic impact of tourism, the CVB undertakes marketing initiatives, manages visitor information centers, and supports events designed to attract individuals and groups to the region. Its activities are intrinsically linked to the overall economic health and public image of Virginia Beach.
History
The origins of organized tourism promotion in Virginia Beach can be traced back to the mid-20th century, coinciding with the city’s growth as a resort destination. Initially, efforts were fragmented, with various local businesses and organizations independently attempting to attract visitors. Recognizing the need for a unified approach, the city government began to formalize tourism development initiatives. The formal establishment of the Virginia Beach CVB occurred as a dedicated entity to coordinate these efforts, streamline marketing, and provide a central point of contact for potential visitors. [1]
Over the decades, the CVB has evolved in response to changing tourism trends and economic conditions. Early marketing focused on traditional media such as print advertising and brochures. As technology advanced, the CVB embraced digital marketing strategies, including website development, social media engagement, and online advertising campaigns. The organization has also expanded its role to include convention and meeting promotion, attracting business travelers and generating revenue for local hotels, restaurants, and other businesses. The bureau’s continued adaptation demonstrates a commitment to maintaining Virginia Beach’s competitiveness in the tourism market. [2]
Economy
Tourism is a significant contributor to the economy of Virginia Beach, and the CVB is instrumental in maximizing its impact. The bureau’s marketing efforts directly influence visitor spending, which supports a wide range of businesses, including accommodations, dining establishments, retail stores, and entertainment venues. The CVB also works to attract large-scale events, such as concerts, festivals, and sporting competitions, which generate substantial economic benefits for the city. These events not only bring in visitors but also create employment opportunities and stimulate local investment. [3]
The CVB’s economic impact extends beyond direct visitor spending. By promoting Virginia Beach as a desirable destination, the bureau helps to attract new businesses and investment to the area. A thriving tourism sector enhances the city’s overall quality of life, making it a more attractive place to live, work, and invest. The CVB collaborates with local businesses and organizations to develop tourism-related products and services, further diversifying the local economy. The organization consistently analyzes tourism data to identify trends and opportunities for growth, ensuring that its strategies remain effective and aligned with the evolving needs of the market. [4]
Attractions
The Virginia Beach CVB actively promotes the diverse range of attractions available to visitors. These include the iconic Virginia Beach Boardwalk, known for its shops, restaurants, and entertainment options; the Cape Henry Lighthouse, a historic landmark with significant maritime heritage; and First Landing State Park, offering opportunities for outdoor recreation and exploration. The CVB also highlights the city’s numerous beaches, which are consistently ranked among the best in the United States. Marketing materials emphasize the variety of activities available, from swimming and sunbathing to surfing and kayaking. [5]
Beyond the natural attractions, the CVB promotes cultural and entertainment venues, such as the Virginia Museum of Contemporary Art (MOCA) and the Sandler Center for the Performing Arts. These institutions contribute to the city’s vibrant cultural scene and attract visitors interested in arts and entertainment. The CVB also supports the development of new attractions and events, working with local businesses and organizations to enhance the visitor experience. The bureau’s website and visitor information centers provide comprehensive information about attractions, events, and accommodations, helping visitors plan their trips and make the most of their time in Virginia Beach. [6]
Getting There
The Virginia Beach CVB provides information to assist visitors in planning their travel to the city. Norfolk International Airport (ORF) is the closest major airport, offering domestic and international flights. The CVB website provides links to airline websites and information about ground transportation options, such as rental cars, taxis, and ride-sharing services. For those traveling by car, the CVB offers detailed directions and maps, as well as information about parking facilities. [7]
The CVB also promotes alternative transportation options, such as Amtrak train service to nearby Norfolk and various bus lines that serve the region. Within Virginia Beach, the CVB supports the city’s public transportation system, which includes bus routes and a seasonal trolley service. The bureau emphasizes the accessibility of Virginia Beach, highlighting the ease of travel from various locations. Information regarding accessibility for visitors with disabilities is also readily available through the CVB’s resources. [8]