Resort Area Urban Renewal 1990s
The 1990s marked a period of substantial transformation for the Virginia Beach Resort Area, driven by a concerted effort to revitalize and modernize the city’s primary tourism hub. This urban renewal initiative aimed to address aging infrastructure, enhance the visitor experience, and stimulate economic growth, fundamentally reshaping the character of the oceanfront. The decade witnessed significant investment in public spaces, entertainment venues, and residential developments, laying the groundwork for the contemporary Resort Area enjoyed today.
History
Prior to the 1990s, the Virginia Beach Resort Area faced challenges common to many established coastal destinations. Infrastructure, developed largely in the mid-20th century, was showing its age. The area experienced seasonal fluctuations in economic activity, and there was a perceived need to diversify the attractions beyond the traditional beach experience. City planners and local stakeholders recognized the necessity of reinvestment to maintain competitiveness and attract a broader range of visitors. [1]
The urban renewal plans gained momentum in the early 1990s, with the City of Virginia Beach taking a proactive role in initiating and coordinating development projects. These plans were not without debate, as concerns were raised regarding potential impacts on local businesses and the preservation of the area’s character. However, proponents argued that strategic investment was crucial for long-term sustainability and economic prosperity. The city government actively sought public input and collaborated with developers to balance revitalization goals with community interests. [2]
Economy
The economic rationale behind the Resort Area urban renewal was multifaceted. Tourism was, and remains, a cornerstone of the Virginia Beach economy, and maintaining its viability was paramount. The revitalization efforts aimed to increase visitor spending, attract higher-income tourists, and extend the tourism season beyond the traditional summer months. This involved creating attractions and amenities that appealed to a wider demographic and encouraging year-round events.
The construction and development phases of the urban renewal projects themselves generated significant economic activity, providing employment opportunities in the construction trades and related industries. Furthermore, the improved infrastructure and enhanced aesthetic appeal of the Resort Area were intended to attract private investment, leading to the development of new businesses and increased property values. The long-term goal was to create a more diversified and resilient economy less susceptible to seasonal fluctuations. [3]
Attractions
A key component of the 1990s urban renewal was the development and enhancement of attractions within the Resort Area. The Virginia Beach Convention Center, a major project undertaken during this period, significantly expanded the city’s capacity to host large-scale events and conferences. This facility became a focal point for attracting business travelers and generating economic activity outside of the peak tourist season.
Beyond the Convention Center, improvements were made to existing attractions and new entertainment options were introduced. The oceanfront boardwalk underwent significant renovations, including the installation of new landscaping, lighting, and seating areas. Public art installations were incorporated to enhance the aesthetic appeal of the area and create a more vibrant atmosphere. The development of restaurants, shops, and entertainment venues further diversified the offerings available to visitors. [4]
Neighborhoods
The urban renewal efforts extended beyond the immediate oceanfront, impacting surrounding neighborhoods. Redevelopment projects aimed to improve housing stock, enhance public spaces, and address issues of blight in areas adjacent to the Resort Area. These initiatives sought to create a more cohesive and integrated urban environment, connecting the tourism hub with the broader community.
Specific neighborhoods benefited from infrastructure improvements, such as upgraded streets, sidewalks, and utilities. The city also invested in community centers and parks to provide recreational opportunities for residents. The goal was to create a more livable and attractive environment that would encourage investment and foster a sense of community pride. [5]
Culture
The urban renewal projects of the 1990s also had a discernible impact on the cultural landscape of the Resort Area. The creation of new public spaces and the enhancement of existing ones provided venues for cultural events and performances. The Virginia Beach Amphitheater, another significant development of the decade, became a popular destination for concerts and other entertainment events.
The city actively promoted arts and cultural programming to attract visitors and enhance the quality of life for residents. Public art installations, festivals, and special events were organized to showcase the region’s cultural heritage and create a more vibrant and engaging atmosphere. The revitalization efforts aimed to transform the Resort Area into a destination that offered more than just sun and sand, appealing to a broader range of interests and tastes. [6]
Getting There
Improved transportation infrastructure was an integral part of the Resort Area urban renewal. Recognizing the importance of accessibility, the city invested in upgrades to roadways, parking facilities, and public transportation options. These improvements aimed to ease congestion, enhance pedestrian access, and make it easier for visitors to reach and navigate the area.
Specific projects included widening key roadways, constructing new parking garages, and expanding the city’s bus service. Efforts were also made to improve pedestrian and bicycle access, with the creation of dedicated bike lanes and walking paths. The goal was to create a more multimodal transportation system that would reduce reliance on automobiles and promote sustainable transportation options. [7]