Ballyhoos
Ballyhoos are a long-standing tradition in Virginia Beach, Virginia, characterized by energetic, costumed performers advertising businesses and events along the resort city’s oceanfront. These individuals, often seen juggling, performing magic tricks, or engaging in comedic routines, have become a recognizable symbol of the Virginia Beach experience. The practice dates back to the early 20th century and continues to evolve while maintaining its core purpose of attracting attention and promoting local commerce.
History
The origins of Ballyhoos in Virginia Beach can be traced to the early days of the city’s development as a resort destination. As tourism began to grow in the late 19th and early 20th centuries, businesses sought innovative ways to draw visitors to their establishments. Early “ballyhoos” were essentially street hawkers, using loud voices and exaggerated claims to entice potential customers. These early performers often worked independently, promoting various businesses on a commission basis. [1]
By the mid-20th century, the role of the Ballyhoo became more formalized. The Virginia Beach Resort Association, and later the city itself, began to regulate and manage the performers, recognizing their value as a unique attraction. A system of permits and designated zones was established to ensure a consistent and professional presentation. The costumes and performances also became more elaborate, evolving from simple hawking to include juggling, magic, and comedic routines. The Ballyhoos became synonymous with the lively atmosphere of the Virginia Beach oceanfront, contributing significantly to the city’s identity as a family-friendly vacation spot. [2]
Culture
The culture surrounding Ballyhoos is deeply ingrained in the Virginia Beach tourist experience. They represent a connection to the city’s past, evoking a sense of nostalgia for visitors who have been coming to Virginia Beach for generations. The performers are expected to be family-friendly, maintaining a lighthearted and entertaining presence. Their interactions with tourists are a key component of the oceanfront’s vibrant atmosphere, often resulting in spontaneous moments of laughter and engagement. [3]
The costumes worn by Ballyhoos are an integral part of their cultural significance. While there is no strict uniform, performers are encouraged to be creative and visually appealing. Common themes include nautical motifs, historical characters, and whimsical designs. The costumes are often handmade or customized, reflecting the individual performer’s personality and style. The tradition also fosters a sense of community among the Ballyhoos themselves, with performers often sharing ideas and assisting each other with costumes and routines. [4]
Attractions
While not a traditional “attraction” in the sense of a theme park or museum, the Ballyhoos themselves *are* a significant draw for visitors to the Virginia Beach oceanfront. Their performances provide free entertainment and contribute to the overall festive atmosphere. Tourists frequently seek out Ballyhoos for photo opportunities and interactive experiences, making them a popular subject for social media posts and vacation memories. [5]
The areas where Ballyhoos are most frequently seen – primarily along the boardwalk and in the resort area – are themselves major attractions. The presence of the Ballyhoos enhances these locations, adding to the sense of excitement and energy. They often perform near popular landmarks such as the Virginia Beach Pier and Neptune’s Statue, further integrating themselves into the city’s iconic imagery. The City of Virginia Beach recognizes the value of the Ballyhoos in attracting tourists and actively supports their presence through permitting and regulation. [6]
Getting There
Access to areas where Ballyhoos perform is generally easy, as they are concentrated along the Virginia Beach oceanfront. The primary access point is the Virginia Beach Boardwalk, which is easily accessible by car, bicycle, and public transportation. Several parking garages and surface lots are located near the boardwalk, though parking can be limited during peak season. [7]
The VB Wave, Virginia Beach’s free trolley service, provides convenient transportation along the resort area, including stops near popular Ballyhoo performance locations. Bicycle rentals are also readily available, offering a scenic and eco-friendly way to explore the oceanfront. For those arriving by air, Norfolk International Airport (ORF) is the closest major airport, approximately a 30-minute drive from Virginia Beach. From the airport, visitors can rent a car, take a taxi or rideshare service, or utilize public transportation to reach the resort area. [8]
Neighborhoods
While Ballyhoos primarily operate within the resort area, their presence impacts the surrounding neighborhoods by drawing visitors and contributing to the overall economic activity. The neighborhoods closest to the oceanfront, such as the North End and the South End, benefit from the increased foot traffic and tourism revenue. These areas offer a variety of accommodations, restaurants, and shops that cater to visitors attracted by the oceanfront attractions, including the Ballyhoos. [9]
The Oceanfront neighborhood itself is the focal point for Ballyhoo activity. This area encompasses the boardwalk, the beach, and the surrounding commercial district. It is characterized by a high concentration of hotels, restaurants, shops, and entertainment venues. The Ballyhoos contribute to the lively and festive atmosphere of the Oceanfront, enhancing its appeal as a tourist destination. The city actively manages the presence of Ballyhoos within this neighborhood to ensure a positive experience for both visitors and residents. [10]